In the rapidly evolving landscape of Indian music, few artists have made as immediate and lasting an impact as Shubh. Born in Punjab and now based in Canada, Shubh is not just another name in the growing list of Punjabi singers — he represents the new face of global Punjabi music. His sound — a mix of hard-hitting trap beats, desi lyricism, and unmistakable swag — has taken social media by storm and resonated with audiences across India, Canada, the UK, and beyond.
With viral tracks like “We Rollin”, “No Love”, and the massive hit “Still Rollin”, Shubh has carved out a space that few indie artists achieve in such a short span. But who is Shubh, and how has he become the voice of Gen Z Punjabi youth?
Who is Shubh? – The Rising Star
Shubhdeep Singh, popularly known as Shubh, hails originally from Punjab but later moved to Canada for his education and career. Though his background may seem like that of a typical NRI student, Shubh always carried a deep love for Punjabi music, hip-hop, and storytelling.
In 2021, Shubh started uploading his music independently to platforms like YouTube, Spotify, and Apple Music. What stood out immediately was the quality of his music — both in terms of production and lyrical maturity. He wasn’t just releasing songs; he was curating an identity that mixed hardcore Punjabi vibes with Western-style beats.
Musical Style – A Unique Blend
Shubh’s music is defined by three strong elements:
- Minimalist yet powerful beats
– His production style is clean, with deep bass and minimal instrumentation, giving full attention to the vocals. - Relatable yet poetic lyrics
– While many Punjabi songs focus on flashy cars and party life, Shubh mixes heartbreak, hustle, and pride in his verses. It hits differently. - A confident, melodic flow
– He doesn’t shout or exaggerate. His calm, auto-tuned vocals glide over trap beats like a wave – smooth, stylish, and impactful.
Whether it’s a sad boy anthem like “No Love” or a flex-heavy banger like “Still Rollin”, Shubh’s delivery never feels forced. That’s what makes his sound so addictive.
Viral Success – How Social Media Fueled His Growth
Unlike traditional Punjabi stars who built their careers through albums, tours, or big labels, Shubh’s rise has been largely organic and internet-driven. Platforms like:
- YouTube Shorts
- Instagram Reels
- TikTok (internationally)
- Spotify playlists
played a massive role in pushing his music to the front. Within weeks of its release, “We Rollin” became a trending sound on Instagram reels, used in everything from gym edits to travel vlogs.
His songs speak a visual language — perfect for Gen Z creators who are constantly looking for catchy audio to enhance their short-form content.
Global Reach – From Chandigarh to Canada and Beyond
Even though Shubh is relatively new in the game, he has already amassed:
- Millions of monthly Spotify listeners
- Hundreds of millions of YouTube views
- A global fanbase from India, Canada, UK, and Australia
He represents a generation of desi artists who don’t need Bollywood to break into the mainstream. His music doesn’t rely on item numbers or flashy cameos — it connects because it’s real, raw, and relatable.
One of the most interesting things about Shubh’s rise is how much of it happened without any major label backing. He’s a true independent artist, and that gives him more creative freedom — something today’s audience respects and admires.
Lyrical Themes – More Than Just Flash
Shubh may look like your average hype-driven rapper, but his lyrics often carry underlying themes that speak to the youth:
- Emotional pain: Tracks like No Love and Her show the vulnerability behind his calm exterior.
- Self-made identity: Songs like OG and Cheques are anthems of hustle culture.
- Cultural pride: Even in Western beats, his lyrics are filled with Punjabi references, keeping his roots strong.
- Social distance from fake friends: A recurring theme in his tracks is staying away from negativity and fakeness — something that Gen Z relates to deeply.
Top Songs You Must Listen To
If you’re new to Shubh, start with these iconic tracks:
- Still Rollin – His biggest banger. A flex anthem with global appeal.
- No Love – Emotional yet addictive. Perfect for late-night drives.
- Cheques – Pure hustle energy.
- OG – Subtle, stylish, and confident.
- Her – Heartbreak but with a beat that makes you groove.
Each song tells a different story but with the same aesthetic: dark tones, clean production, desi soul.
Why Shubh is Different From Other Punjabi Artists
There are many Punjabi artists dominating the charts — from Diljit Dosanjh to Karan Aujla and AP Dhillon — but Shubh stands out because of his:
- Minimalist musical approach
- No over-promotion or drama
- Deep connection with Gen Z issues
- Total creative control (indie artist)
- Authenticity – What you see is what you get
In a world full of noise, Shubh’s music is a vibe — subtle yet powerful.
Controversies and Challenges
Like most successful artists, Shubh hasn’t been entirely free from controversy. In 2023, he faced backlash over an Instagram story that some interpreted as politically sensitive. While he later clarified his intentions and maintained that he is focused solely on music, the incident brought both attention and criticism.
Despite such hurdles, his fanbase remained loyal. In fact, many saw the controversy as a reminder of how influential his platform has become.
The Future of Punjabi Music
Shubh is more than a trending artist — he’s a movement. In an age where attention spans are short and music is fast-consumed, his songs have created a lasting emotional and cultural impact.
Whether you’re a die-hard Punjabi music fan or someone new to the scene, Shubh’s tracks have something to offer — from catchy hooks and relatable lyrics to sleek production and modern swag. He represents the next generation of global Indian talent — one that is authentic, confident, and unapologetically rooted in their identity.
Keep an eye on Shubh. Because if the past few years are any sign, he’s not just still rollin’ — he’s just getting started.